The Italian football league, Serie A, is set to embark on a major transformation this year as it unveils its most significant commercial deals for teams in 2024.
One of the biggest deals that has been announced is the partnership between Juventus and Red Bull Sport, which will see both clubs working together to develop new technologies and create innovative products that can help boost their businesses.
Another key deal involves the partnership with German club Borussia Dortmund, which will see the two clubs collaborate on projects related to technology and innovation.
Additionally, there is also a collaboration between the two clubs, Inter Milan and Wolfsburg, to explore potential opportunities for joint ventures and partnerships.
Furthermore, there is a deal between Juventus and the French club Paris Saint-Germain, which will see the two clubs work together on various projects related to sports marketing and sponsorship.
Overall, these collaborations and partnerships should be seen as a sign of the increasing interest in technology and innovation among Italian football clubs, and the willingness of these clubs to collaborate with each other to achieve greater success on the pitch.