In the heart of Italy, Genoa faces a dire threat of being relegated to the third tier of Italian football after this winter window.
The city has been hit hard by the COVID-19 pandemic, with many businesses and residents forced to close or cancel their activities. This has led to a sharp drop in tourism, which is a major source of revenue for the city.
With no hope of getting back on track before the end of the season, Genoa's top clubs have been scrambling to find new ways to survive. Some have turned to selling off players who are not performing well, while others are looking into new partnerships that can help them generate income.
But even as they try to find new revenue streams, Genoa remains focused on its main goal - survival. The club has made several changes to its management team in recent months, including hiring former coach Gianluca Maldini as interim manager and replacing him with former player Fabio Capello.
Despite these efforts, Genoa still faces a tough winter ahead. They will need to find new ways to attract fans and keep the crowd coming, and they will also need to ensure that they have enough funds to cover the costs of maintaining the stadium and other facilities.
In the end, Genoa will face a difficult decision about whether to stay in the third tier or leave the league altogether. But for now, it seems like the best option would be to focus on survival and finding new ways to make money. With a strong foundation in the sport and a loyal fan base, Genoa has every chance of making it back up to the top flight.